Breitling Watches replica of your brand for consumers to produce

 

How to let the consumer to you breitling brand produce "belonging, an enterprise should want to in today's world of commercial tide really going to have a say, only on labor cost advantage and low value-added export processing is not enough, the enterprise must create one hundred breitlin how to let the consumer to the spirit of your brand produce" belonging, an enterprise should want to in today's world of commercial tide really going to have a say, only on labor cost advantage and low value-added export processing is not enough, the enterprise must create your own brand. Recently, the reporter here just visited rhode public relations firm global chief executive song after another sung and rhode public relations company step Asia Pacific du mike, please them to talk about China's enterprise brand construction as well as the foreign brands in China to expand their cognition. Reporter: China's accession to the WTO, China's enterprise once brilliant. "World factory", "made in China" these once let people proud of words, but now with some embarrassing means. What is your opinion of the construction of Chinese enterprise brand years change? Step song after another sung: all these years Chinese enterprises have begun to understand the importance of the brand. But now in the internationally well-known Chinese enterprise is not much, in which the brand construction good is lenovo company. China is now the ability of the enterprise to make good things have been very strong, but in let the world "know and know" is poor in spirit in one hundred breitling far away. Such as China engaged in wind and solar of green energy enterprise, its international competitiveness is the first-class, but in to set up their own brand is lack of solid work. Usually, the Chinese brand market, have already formed to other countries of the traditional brand awareness and high degree of consumers. China enterprise need to build his brand of credibility, but face a lot of difficulties. On one hand, "made in China" is not widely as synonymous with high quality, on the other hand, some Chinese brand also had to focus on price competition. The success of the China brand can often through a broad range of stakeholders to participate in, the quality of products of the attention, and to establish and the depth of the consumers association, to create a strong brand recognition. The haier as a representative of some Chinese brand in this respect have done very well, believe will also have some other Chinese brands are emerging. Reporter: in China enterprise "going out" at the same time, more and more multinational company went into the Chinese market. In a new market, the multinational company is how to set up their own brand recognition? Du mike: most of the foreign enterprise to enter the Chinese market, are faced with a challenge, that is how in a big and saturated market quickly built consumers to its brand recognition and loyalty, and these consumer spending habits and also not forming. Some companies in this are very good, they can, in the long run, consideration, ensure that through the long-term brand experience, make consumer brand produce "belonging". Such achievement is through the years of the global expansion experience, cleverly adjustment strategy and make the best use of the social and the realization. Other not so lucky company or exit the market, either in market share far behind. To watch industry as an example. At the end of the 1970 s, China's early days, most of the Chinese consumers only pay attention to watch the practical, namely can accurately time. At that time more common watch brand is "Shanghai" brand and "diamond" brand. 1979 years LeiDaBiao became the first delivery advertisement in China of foreign watch brand, although only open to Shanghai, but at that time is a major breakthrough. Today, hundreds of domestic and foreign brands all want to in China, the world's largest watch on a market competition to a cup of soup, foreign brand in the Chinese market the upper hand, watches became identity or status symbols. And like one hundred spirit such brands while entering the Chinese market time is not long, but based on its unique air origin and set up and "adventure" about the brand image. The brand of case, just time or provide reflect wealth is far from enough. In fact, the watch industry in China's development process can be analogy to any a consumer segments of the market.